A good FAQ Page will:

• Build trust by showing clients you’ve anticipated their concerns, whether that’s around process, pricing, timelines, or how engagements typically work.
• Reduce friction: prospective clients can self-serve the answers that might otherwise stall a conversation, while your team spends less time fielding the same repeat questions.
• Improve site navigation, since it naturally surfaces the exact terms and phrases people are searching for.
• Act as both a trust-building tool and a quiet, always-on extension of your team.